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Leekes new store with Google Maps Business View

Challenge
Leekes, a midsized home furnishings retailer in the UK, was in expansion
mode.To help promote the opening of a new Leekes store in Coventry, its
digital marketing team wanted to engage customers with an interactive
virtual experience of the store’s interior. However, the new store had over 45
departments across two floors and 185,000 sq ft, so Leekes needed a wellorganized
and easy-to-navigate solution.

Solution
After considering several options, Leekes ultimately chose Google Maps Business
View to execute its vision. Business View, which stitches together high-resolution
photos into a 360-degree interactive virtual tour, offered the best choice in terms
of simplicity, quick turnaround, and prominent visibility across Google.

Results
Leekes embedded the virtual tour on its website and used the Google Maps API
to create a custom graphic overlay leading into the virtual tour. Customers can
click on a department to start the Business View experience from anywhere in
the store.
Geraint Martin states, “Business View has attracted over 20,000 visits since the
launch on our site, and average time on the Business View page is five times
higher than for any other page on the website. The purpose of our page is to
drive in-store footfall rather than online sales, and our Coventry store footfall
is up by 20% year on year. We are expecting to relocate our store in Llantrisant,
South Wales to a brand-new unit in the Talbot Green redevelopment. Having
had such positive feedback from our customers in Coventry, we will definitely
use Google Maps Business View for our new Talbot Green store once that
project is complete.”


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